Coca-Cola Brings Live EPL Action to Kampala for Young Football Fans
Coca-Cola Beverages Uganda hosted a live screening of the Premier League opener at Millennium Park in Kampala, where Arsenal faced Coventry City. The event drew in large numbers of young fans who turned up for the match and to socialize. Fik Fameica took the stage before kickoff, performing his hit song 'Siaka' featuring Mejja.
The energetic party track drew an especially enthusiastic response from students of MUBS, KIU, UCU, and Makerere University, with female MUBS students in particular seeming to outnumber the rest as biggest cheerleaders for the song. Coca-Cola's Senior Marketing Manager, Barry Ottieno, said that the event was designed to tap into Ugandans' passion for football while creating memorable experiences for consumers.
The partnership between Coca-Cola and the Premier League is meant to connect the brand with its consumers through their shared love of football. The two-day event continues on Saturday with Manchester United set to entertain Hull City.