Coca-Cola Brings Live Premier League Action to Malaysian Fans
Coca-Cola is launching its Rasa-Rasa Bola campaign in Malaysia to bring Premier League action to fans. The nationwide campaign will feature matchday activities, over 100,000 prizes, and a chance to watch a Premier League match live.
More than 50,000 retail locations across the country will be involved, with participating outlets offering in-store experiences and activities tied to Premier League matchdays.
The main prize of the campaign is three pairs of tickets to watch a Premier League match live. Over 100,000 prizes are available through the nationwide contest called Sorak Hujung Minggu Dengan Coke x Premier League.
Coca-Cola's marketing director for Singapore, Malaysia, and Myanmar, Chrystian Lim, stated that football remains one of the shared interests across different communities in Malaysia. For 90 years, Coca-Cola has been part of moments that bring Malaysians together, sharing in celebrations, traditions, and passions that strengthen connections within communities.