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Coca-Cola Brings Sinheung Market Vendors' Lives to Life in New Exhibition
A new street exhibition has been set up at Sinheung Market in Yongsan District, Seoul. The exhibition, titled 'Sinheung Market People with Coca-Cola', is a collaboration between Coca-Cola Korea and the market vendors themselves.
The exhibition features photographs and videos documenting the daily lives of the vendors, showcasing their routines and stories. Visitors can naturally encounter the displays as they follow the market's walking route.
Vendors are also participating in the exhibition by posing for commemorative photos and watching videos of their own interviews. The indoor gallery was designed with a retro atmosphere, using various elements such as video displays and CRT televisions.