Coca-Cola Calls Up Fans to Join Springbok Squad

Coca-Cola has launched a unique campaign called 'Call-Up to 'Be A Bok'' in partnership with Joe Public, featuring Springbok head coach Rassie Erasmus. The campaign offers South African fans a chance to win an unforgettable experience of being part of the Springbok squad.

The campaign features two TV commercials, one where Rassie urges all South Africans to enter the competition and be called up by him to the Bok squad, and another where a lucky fan gets called up by Rassie to join the Boks. The ads also feature inspirational captain Siya Kolisi and a star-studded Springbok cast.

The 'Be A Bok' experience includes flights, staying at the Bok team hotel, attending the Captain's Run the day before the game, visits to the locker room and stadium tunnel on game day, and watching the Boks live from some of the best seats in the house. The campaign is running across various platforms, including TV, radio, OOH, DOOH, and social media.