Coca-Cola Campaign Draws Over 4,500 Retailer Entries With Perfect Ride Giveaway
Coca-Cola Bottlers Malaysia-Singapore-Brunei has completed its 'Perfect Basket, Perfect Ride' campaign, which generated over 4,500 entries from retailers across the country. The campaign, held from January to April 2026, encouraged retailers to use the Perfect Basket feature within Coke Buddy, an AI-enabled digital ordering ecosystem.
Coke Buddy supports approximately 39,000 retail outlets in Malaysia and provides retailers with flexibility to manage routine orders digitally while retaining direct access to their sales representatives. The campaign saw strong uptake of Perfect Basket, with 83% of participating outlets adopting its recommendations.
Retailers who adopted Perfect Basket recorded stronger sales revenue growth compared to similar retail outlets, highlighting the potential of personalized recommendations to support informed ordering decisions and identify business growth opportunities. Soru Group Sdn. Bhd. was named the sole grand prize winner, receiving a brand-new Perodua Alza worth over RM60,000.
Coca-Cola Bottlers Malaysia-Singapore-Brunei will continue to enhance Coke Buddy and Perfect Basket using retailer feedback and responsible use of data, while ensuring their sales teams remain closely connected to the customers they serve. This is in line with the company's goal of developing digital tools that make day-to-day business operations simpler for retailers.