Coca-Cola Campaign Drives Strong Retailer Uptake of AI-Powered Ordering System
Coca-Cola Bottlers Malaysia-Singapore-Brunei has concluded its 'Perfect Basket, Perfect Ride' campaign, which aimed to encourage retailers to use the AI-enabled digital ordering system Coke Buddy. The campaign saw over 4,500 entries from more than 4,000 retailers nationwide.
The grand prize winner was Soru Group Sdn. Bhd., who received a brand-new Perodua Alza worth more than RM60,000 at a recent prize handover. Perfect Basket, a feature within Coke Buddy, provides recommendations on the products and quantities suited to each outlet based on information such as previous orders, ordering frequency, seasonal demand, weather conditions, and purchasing trends.
The campaign saw strong uptake of Perfect Basket, with 83% of participating outlets adopting its recommendations. These outlets also recorded stronger sales revenue growth than similar retail outlets, highlighting the potential of personalised recommendations to support more informed ordering decisions and identify opportunities for business growth.