Coca-Cola Cheers on Football Fans with 'Fan Work Is Thirsty Work' Campaign
Coca-Cola is celebrating football fans everywhere this season with its 'Fan Work Is Thirsty Work' campaign. The brand aims to put fans at the center of its marketing efforts, highlighting the everyday moments that make fandom special.
Throughout the season, Coca-Cola will connect with fans through various initiatives, including limited-time team packaging, a 74-stop tour, and partnerships with Big Noon Kickoff and Yahoo! Sports College Fantasy Football. The brand will also feature real fans from partner schools in social media content and creator partnerships.
Coca-Cola's 'Fan Work Is Thirsty Work' campaign is designed to celebrate the passion, rituals, and traditions that fans bring to every game-day moment. According to Stacy Jackson, VP of Coca-Cola Trademark, North America, 'Football fandom is about so much more than what happens on the field. It's the traditions, rituals, and energy fans bring to every game-day moment.'
Coca-Cola will meet fans across the season with experiences that bring 'Fan Work is Thirsty Work' to life on campus, at retail, and in the moments surrounding the game.