Coca-Cola Cheers on Premier League Fans with New Campaign

Coca-Cola is kicking off the new Premier League season with its latest marketing campaign, 'Taste Every Second', which features British rapper Central Cee.

The collaboration between Coca-Cola and VML aims to capture the unconditional love that fans have for their teams. Directed by Keane Pearce-Shaw through Riff Raff, the film combines performance footage of Central Cee with cleverly edited shots from both the pitch and stands.

The result is a rousing piece that showcases the tension, elation, and emotional turmoil that comes with following your team in the Premier League. With the season set to kick off in just three days, Coca-Cola's campaign aims to get fans excited for the new season.