Coca-Cola Collectors Club Philippines Marks 11 Years of Community Building
The Coca-Cola Collectors Club Philippines has been bringing together enthusiasts of the iconic brand for over a decade. Founded in 2015 by collector Jay-Ar Mendoza, the club has grown into a multi-generational network with members from different backgrounds and age groups.
President Edward Secerio, a member since its early days, took the stage to celebrate the group's 11th anniversary on June 20, 2026. Secerio's own journey began with a single Coca-Cola alarm clock, which sparked his interest in collecting memorabilia. He shared that he wants to see the club continue long after his time.
For Norman Lontoc, a member since 2015 and former employee of Coca-Cola from 1992 to 1998, each collectible carries a story. 'Every bottle has a story,' he said, reflecting on the memories tied to each piece he has acquired over the years.