Coca-Cola Expands BODYARMOR Portfolio with Sparkling Canned Sports Drink

The Coca-Cola Co has expanded its BODYARMOR portfolio by introducing BODYARMOR FIT, a sparkling canned sports drink. Available in a slim can format, BODYARMOR FIT offers an alternative to traditional sports drinks for consumers. The product combines 290 milligrams of electrolytes, 60 milligrams of caffeine, and functional ingredients with zero sugar.

Initially launched in five flavors - Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime -, BODYARMOR FIT marks the first time the brand has introduced a sports drink in a can format. Consumers can find more information about the product on the BODYARMOR website.