Coca-Cola Fights Trademark Battle Over 'KOCOLA'
The Coca-Cola Company has filed an opposition to a trademark application for 'KOCOLA' with the Trademark Trial and Appeal Board of the United States Patent and Trademark Office.
The application was made by another party, seeking to register the mark for body lotions, body creams, body scrubs, body oils, and cosmetic preparations for skin care.
Coca-Cola argues that the 'KOCOLA' mark is likely to cause confusion with its own well-known COCA-COLA trademarks, which have been in use for over 140 years and cover a wide range of goods and services.
The company claims that it has spent millions of dollars advertising and promoting the COCA-COLA brand, and that the products are related and offered through the same channels of trade.