Coca-Cola India Empowers Srinagar's Entrepreneurs with Cooling Infrastructure and Digital Tools

Coca-Cola India has launched an initiative to support local businesses in Srinagar through its 'Locally Yours' campaign. The company, along with its bottling partner Kandhari Group, aims to strengthen operations by providing cooling infrastructure, digital tools, and trade partnerships.

The campaign focuses on family-run stores, neighborhood kirana shops, and cafes that have served local communities for decades. Coca-Cola coolers help retailers keep beverages chilled while meeting consumer demand.

Ravinder Pal Singh Bhatia, CEO of Kandhari Global Beverages Pvt Ltd, stated that local retailers are deeply connected with Kashmir's communities. He emphasized the importance of building trusted relationships and providing on-ground support.

The 'Locally Yours' campaign also features entrepreneurs who have shared their personal journeys and experiences of running local businesses in Srinagar.