Coca-Cola Indonesia Launches Nongkrong Seru Bareng Campaign

Coca-Cola Indonesia has launched 'Nongkrong seru bareng Coca-Cola', a new brand campaign celebrating the country's social dining culture as the company marks 99 years in Indonesia.

The initiative is designed around Indonesia's long-standing nongkrong tradition, positioning shared meals, drinks and conversations as moments that bring people together across generations.

'Nongkrong seru bareng Coca-Cola reflects the way Indonesians build connections today,' said Eva Lusiana, newly appointed president director of Coca-Cola Indonesia. 'We hope this initiative will create more opportunities for people to slow down, share stories, enjoy good food, and spend meaningful time with those closest to them while exploring new flavour combinations.'

The campaign showcases the company's signature serving ritual, featuring a chilled Contour glass, ice, an ice-cold Coca-Cola, and a fresh lemon garnish.