Coca-Cola Kicks Off Premier League Season with Central Cee

Coca-Cola has launched its new campaign 'Taste Every Second' ahead of the 2026/27 Premier League season, featuring global superstar Central Cee. The campaign connects music, football, and youth culture, with a hero film tracking the emotional arc of a Premier League season.

The original track 'The Team', co-created with Central Cee, will be released across major streaming platforms to soundtrack the emotional highs and lows of the season.

Coca-Cola aims to celebrate the collective fan rituals that define the season, positioning itself at the centre of football culture. The campaign will run across social media, OOH, DOOH, influencer, and PR channels.