Coca-Cola Kicks Off Premier League Season with 'Taste Every Second' Campaign

Coca-Cola Europacific Partners (CCEP) has launched 'Taste Every Second', the beverage giant's new Premier League campaign for the 2026/27 season. As the Official Soft Drink of the Premier League, Coca-Cola Zero Sugar will take center stage throughout the season.

The campaign features British rapper Central Cee in a new 2-minute cinematic film soundtracked by his original track 'The Team'. The song is available across major streaming platforms, co-released under Columbia Records and Coca-Cola's own real thing records. Rob Yeomans, Vice-President of Commercial Development at CCEP GB, stated that the Premier League is one of the biggest sporting occasions in the calendar, creating a huge opportunity for retailers.

The 'Taste Every Second' campaign includes high-impact activity throughout the season, including retail activation, sampling, watch parties, and other fan experiences. This will be supported by social media, influencer, and out-of-home advertising. Yeomans emphasized that this is an excellent opportunity for retailers to create standout in-store displays and drive chilled and take-home sales around key fixtures.

The campaign's goal is to tap into the excitement of the Premier League season and encourage fans to choose Coca-Cola when watching the action at home. With Central Cee bringing his unique energy and cultural relevance to the campaign, it is expected to get fans talking and drive engagement and sales throughout the season.