Coca-Cola Kicks Off Rasa-Rasa Bola Campaign in Malaysia
Coca-Cola has launched its Rasa-Rasa Bola campaign in Malaysia to engage football fans and celebrate the Premier League season. The campaign includes matchday activities, over 100,000 prizes, and a chance for Malaysian football enthusiasts to watch a live Premier League match.
The nationwide initiative involves more than 50,000 retail locations, with participating outlets featuring in-store experiences tied to Premier League matchdays. Over 100,000 prizes will be given away, including Premier League match tickets.
Coca-Cola's marketing director for Singapore, Malaysia, and Myanmar, Chrystian Lim, said football remains a shared interest across different communities. 'For 90 years, Coca-Cola has been part of the moments that bring Malaysians together,' he stated.