Coca-Cola Marks 99 Years in Indonesia with Communal Dining Experience
Coca-Cola has been a part of everyday life in Indonesia for nearly a century. The company is celebrating its 99th year in the country and is preparing to mark its centennial milestone.
Eva Lusiana, recently appointed President Director of PT Coca-Cola Indonesia, said that the brand continues to be part of many Indonesians' lives, not just because of its taste, but also because of the memories created around it. She noted that at a time when online interactions are increasingly common, people still value authentic moments of connection.
Coca-Cola introduced Nongkrong Seru Bareng Coca-Cola, a communal dining experience inspired by Indonesia's evolving nongkrong culture. The initiative aims to accompany Indonesians in meaningful moments and strengthen the company's connection with consumers and culture.