Coca-Cola Offers Free Selfie Sticks with Large Bottle Purchases
Coca-Cola Great Britain has launched the next phase of its 'Choose Happiness' campaign, which marks the first initiative under its new 'one brand' strategy. The campaign aims to promote happiness and well-being among consumers in the UK.
As part of the campaign, Coca-Cola is offering customers a free selfie stick with every purchase of a 1.5L or 2L bottle of Coca-Cola, Fanta, or Sprite. This move is designed to encourage social media engagement and create a fun experience for customers.
The 'Choose Happiness' campaign is part of Coca-Cola's efforts to reposition itself in the UK market and connect with consumers on an emotional level. The company has stated that it wants to focus on the benefits of its products rather than just their taste or nutritional value.