Coca-Cola Partners with Paris Saint-Germain Again
Paris Saint-Germain and Coca-Cola have announced a renewed three-year global partnership that will run through 2029. The two brands, one of which is recognized for its iconic red-and-blue logo, have partnered in the past and are now coming together once again to build on their shared history.
The renewed partnership aims to bring fans together around the world by creating new experiences for supporters and bringing the excitement of Paris Saint-Germain to life beyond the football pitch. Coca-Cola will become an Official Partner of the Club through 2029, with Powerade also supporting Paris Saint-Germain through activations centered around athletic performance, energy, and pushing beyond limits.
The partnership is designed as a global platform for culture and entertainment, tapping into major cultural passions that bring new generations together. In France, fan-focused activations, exclusive experiences, and special events will be held throughout the year to bring supporters closer to the moments that matter.
A new Coca-Cola experience will soon be unveiled at Parc des Princes, designed as a gathering place open to all supporters. The space will host activations, immersive experiences, and exclusive events celebrating football and Parisian culture.