Coca-Cola Partners with Spire Motorsports to Promote Suárez at Daytona

Coca-Cola is partnering with Spire Motorsports to highlight Daniel Suárez's long-standing association with the Coca-Cola Racing Family at the Coke Zero Sugar 400 at Daytona International Speedway. The event marks the last race for NASCAR's regular season and features a high-stakes 400-mile contest where drivers will compete to secure a spot in 'The Chase', NASCAR's 10-race playoff format to determine the division's 2026 champion.

Suárez has been an ambassador for Coca-Cola since 2016, and this partnership has become a significant part of his journey. He expressed his gratitude towards Coca-Cola for believing in him from the beginning and for their support beyond the racetrack. Suárez also highlighted the impact of his initiative 'Daniel's Amigos', which aims to bring fans together and celebrate their culture.

The Coke Zero Sugar 400 will be televised live on NBC Sports, with Daniel Suárez making his 18th career start at Daytona International Speedway. He currently sits 13th in the NASCAR Cup Series point standings and has notched one win, two top fives, six top 10s, and only finished outside the top 20 five times.