Coca-Cola Pioneers Digital Tracing of Reusable Glass Bottles
Coca-Cola Europacific Partners Deutschland (CCEP DE) has partnered with Vetropack and Myneral Labs to develop a solution that digitally traces reusable glass bottles. The project, which was recently awarded the German Packaging Award 2026 in the Digitalisation category, uses AI-powered camera systems on the production line to read engraved Data Matrix codes on each bottle.
The pilot program is currently running at CCEP DE's production sites in Bad Neuenahr and Lüneburg, where every reusable glass bottle for ViO and Apollinaris brands receives an individual code. This allows entire bottle inventories to be digitally traced for the first time.
Vetropack engraves the Data Matrix codes directly onto the bottles during glass production, while Myneral Labs provides the AI-powered camera technology and software for data evaluation. CCEP DE manages the project and its integration into ongoing production operations.