Coca-Cola Promotes Recycling with 'Empty Bottles Also Matter' Campaign

Coca-Cola has launched a global recycling campaign titled 'Empty bottles also matter' to promote the circular economy. The campaign, handled by Macri Studio and commissioned by Ogilvy Bucharest, features a striking image of a crushed Coca-Cola bottle in a pristine snowscape against a mountain backdrop.

The minimalist design is accompanied by an unambiguous call to action 'HELP US RECYCLE' and the campaign hashtag #NEVERSETTLE. The goal is to encourage consumers worldwide to recycle empty packaging.