Coca-Cola Refreshes Iconic Brand Image Across 200 Markets

The Coca-Cola Company has rolled out a new global visual identity system to refresh its iconic brand image. The move aims to make every Coca-Cola execution look and feel unmistakably Coca-Cola, with a fresh and dynamic look that will be consistent across over 200 markets.

The new system is built around the bold red and white palette, the Dynamic Ribbon, the Arden Square, and the Spencerian script. These iconic core assets will be more prominent in packaging, retail environments, equipment, and digital experiences.

Coca-Cola Zero Sugar's design is evolving to draw from the brand's heritage with distinct visual cues such as larger 'Zero Sugar' text, a black Dynamic Ribbon on cans, and a black bottle cap on PET packaging.

The company has also introduced a new immersive Brand Center alongside tech-powered Design Intelligence tools to support the global rollout. These tools will help maintain governance, craft, and consistency at scale for Coca-Cola's internal design and marketing teams, as well as its agency partners.