Coca-Cola Refreshes Supercan Range, Launches Loyalty Platform

Coca-Cola Europacific Partners is revamping its Supercan range and introducing 'The Club', a loyalty platform designed to engage customers and drive sales. The refreshed 500ml Supercan range will feature unique codes that can be scanned in the Coca-Cola app, allowing customers to join 'The Club' and collect points. These points can be redeemed for rewards such as Premier League hospitality tickets, VIP stadium tours, and Coca-Cola merchandise.

The promotion is part of Coca-Cola's 'Taste Every Second' campaign, which runs until October 31st. The Supercan range will feature a new design inspired by fan murals and football culture. Retailers can use free point-of-sale materials to create in-store displays and drive sales.

Rob Yeomans, Vice-President of Commercial Development at CCEP GB, stated: 'The response to the Supercan has been fantastic since its launch earlier this year.' He added that 'The Club' marks an important evolution in how Coca-Cola engages with customers. The platform will support multiple campaigns and occasions, giving retailers more opportunities to drive sales.