Coca-Cola Reiterates Commitment to Paris Saint-Germain with Three-Year Partnership Renewal
Paris Saint-Germain (PSG) has strengthened its global commercial presence by renewing its partnership with Coca-Cola for three years through 2029. This long-standing relationship, spanning over two decades, will focus on fan engagement across various aspects of football, entertainment, culture, music, and lifestyle.
Under the agreement, a new Coca-Cola experiential space will be set up at Parc des Princes, hosting immersive activities and exclusive events to engage supporters throughout the season. Additionally, a limited-edition collector can celebrating PSG's 2025-26 campaign will be available, with around 400,000 cans distributed across over 650 Carrefour stores in the Île-de-France region from October 12.
Richard Heaselgrave, Chief Revenue Officer at PSG, emphasized that both parties share a belief in creating powerful emotions through collective experiences. Sébastien Lesage, Director of Sports Partnerships at Coca-Cola Europe, also noted the importance of shared moments and football as a universal language connecting people worldwide.