Coca-Cola Scores Big with Premier League Campaign Featuring Central Cee

Coca-Cola Europacific Partners (CCEP) is launching its 'Taste Every Second' campaign to help retailers capitalize on the Premier League season. The campaign, which runs throughout the 2026/27 season, features Central Cee as a star in a new cinematic film soundtracked by his original track 'The Team'.

Coca-Cola Zero Sugar will be at the heart of football occasions throughout the season, giving retailers a major platform to activate around matchdays and encourage shoppers to choose Coca-Cola when watching the action at home.

The Premier League is one of the biggest sporting occasions in the calendar, creating a huge opportunity for retailers as fans come together to enjoy the action throughout the season. According to CCEP GB's Vice-President, Rob Yeomans, 'The Premier League is one of the biggest sporting occasions in the calendar, creating a huge opportunity for retailers as fans come together to enjoy the action throughout the season.'

The campaign includes retail activation, sampling, watch parties, trophy moments, and other fan experiences, supported by social media, influencer, and out-of-home advertising. Central Cee said of the track 'The crowd energy when I perform live, I feel like that's the closest feeling to what it must be like walking out on the pitch. That energy is what 'The Team' is about.'