Coca-Cola Shuts Off Piccadilly Circus Sign for WWF's Earth Hour

Coca-Cola Great Britain has temporarily turned off its iconic sign at London's Piccadilly Circus to support WWF's Earth Hour initiative. This marks only the third time since World War II that the sign has been switched off.

WWF's Earth Hour is an annual event aimed at raising awareness about climate change and promoting sustainable practices. Coca-Cola is participating in this effort by reducing its energy consumption during the designated hour.