Coca-Cola Stock Rallies on Strong Fairlife Sales Ahead of FIFA World Cup

Coca-Cola's stock has extended its four-day rally after Morgan Stanley reaffirmed its 'Overweight' rating and $89 price target, citing improving sales trends for Fairlife, the company's premium dairy brand.

Morgan Stanley analyst Dara Mohsenian noted that demand for Fairlife has increased over recent weeks as additional production capacity comes online, helping the brand capitalize on growth opportunities.

Coca-Cola is gearing up to capitalize on its high-profile sponsorship of the FIFA World Cup starting Thursday, rolling out tech-driven fan experiences across North America to deepen engagement with younger consumers.