Coca-Cola Taps Central Cee for Emotion-Driven Premier League Soundtrack
Coca-Cola is turning Premier League fandom into music and rituals. The brand's new 'Taste every second' campaign pairs Central Cee, a British rapper and producer, with an original track titled 'The team'. This song mirrors the highs and lows of a full Premier League season, produced by P-rallel.
The campaign also includes a two-minute film that follows fans through the season arc. Coca-Cola Zero Sugar is extending this effort into retail and fan activations throughout the season, with limited-edition packs at selected retailers from August.
The 'Taste every second' push positions Coca-Cola as a companion to fandom, not a commentator on sport. This approach keeps the brand's role closer to how fandom actually works: people replay feelings, moments, and songs. A soundtrack is a repeatable object in a way a single match highlight is not.