Coca-Cola Taps Central Cee for Premier League Campaign

Coca-Cola Europacific Partners (CCEP) is launching its Premier League campaign for the 2026/27 season, titled 'Taste Every Second'. The campaign features Central Cee, who stars in a new two-minute cinematic film soundtracked by his original track 'The Team', available on major streaming platforms.

The track was co-released under Columbia Records and Coca-Cola's own real thing records. Rob Yeomans, vice-president of commercial development at CCEP GB, said: 'The Premier League is one of the biggest sporting occasions in the calendar.'

CCEP is helping retailers tap into this opportunity with high-impact activity throughout the season, including retail activation, sampling, watch parties, trophy moments, and other fan experiences. This will be supported by social media, influencer, and out-of-home advertising.