Coca-Cola Taps Central Cee in Premier League Sales Push
Coca-Cola has launched its new Premier League campaign for the upcoming season to boost visibility and overall sales. The 'Taste Every Second' campaign features musician Central Cee, who stars in a two-minute cinematic film soundtracked by his original track, 'The Team'. The campaign aims to help retailers optimise their sales with high-impact advertisement initiatives during the period.
Rob Yeomans, VP of commercial development at Coca-Cola European Partners GB (CCEP GB), said: 'The Premier League is one of the biggest sporting occasions in the calendar... creating a huge opportunity for retailers as fans come together to enjoy the action throughout the season.'
The campaign includes retail activations, sampling, watch parties, and fan experiences supported by social media, influencers, and out-of-home advertising. Coca-Cola Zero Sugar was selected as the official soft drink of the Premier League.