Coca-Cola Taps Emerging Talent with Global Music Platform Launch

Coca-Cola has launched its global music platform, which connects emerging musical talent, including British singer-songwriter Griff.

The platform was unveiled with a reimagined version of Queen's 'A Kind of Magic', according to Campaign UK. The song is part of Coca-Cola's efforts to support new artists and creators.

Coca-Cola has chosen Griff as one of the talents featured on its new platform, which aims to provide opportunities for emerging musicians.