Coca-Cola Taps into Premier League Fever with New Campaign
Coca-Cola Europacific Partners is launching 'Taste Every Second', its new Premier League campaign for the 2026/27 season. The company aims to help retailers capitalize on one of the biggest sales-driving occasions in the calendar, with Coca-Cola Zero Sugar at the heart of football occasions throughout the season.
The Premier League is a powerful occasion for soft drinks, with around 40 million people tuning into the Premier League each season. According to CCEP GB's Vice-President, Commercial Development Rob Yeomans, 'The Premier League is one of the biggest sporting occasions in the calendar, creating a huge opportunity for retailers as fans come together to enjoy the action throughout the season.'
The campaign will include high-impact activity such as retail activation, sampling, watch parties, trophy moments, and other fan experiences. Central Cee stars in a new 2-minute cinematic film soundtracked by original track 'The Team', which will be available across major streaming platforms from 18th August.