Coca-Cola Taps Into Premier League Fever with New Campaign

Coca-Cola Europacific Partners (CCEP) has launched its 'Taste Every Second' campaign for the 2026/27 Premier League season. The campaign aims to drive hospitality sales by associating Coca-Cola Zero Sugar with the excitement of watching matches.

Rapper Central Cee stars in a new two-minute film soundtracked by his original track 'The Team'. According to Rob Yeomans, vice-president, commercial development at CCEP GB, the Premier League is one of the biggest sporting occasions in the calendar, creating a huge opportunity for venues as fans come together to enjoy the action.

'Taste Every Second' follows the brand's 'Counter Cultures' campaign earlier this year, which showcased the generations of families behind the pubs, cafés, takeaways, manufacturing sites, and local businesses that help make, distribute, and serve Coca-Cola.