Coca-Cola Taps into Premier League Frenzy with New Campaign
Coca-Cola Europacific Partners (CCEP) has kicked off the Premier League season with its new campaign, 'Taste Every Second', for the 2026/27 season. The advertising features British rapper Central Cee in a two-minute film featuring an original track called 'The Team', available on major streaming platforms.
The campaign aims to help retailers tap into the soft drinks opportunity throughout the Premier League season. This will include retail activations, sampling, watch parties, and other fan experiences supported by social media, influencer, and out-of-home advertising.
According to Rob Yeomans, vice-president for commercial development at CCEP GB, 'The Premier League is one of the biggest sporting occasions in the calendar, creating a huge opportunity for retailers as fans come together to enjoy the action throughout the season.'