Coca-Cola Taps Luca Santandrea for Poland and Baltic Leadership

Coca-Cola has appointed Luca Santandrea as General Director for Poland and the Baltic markets. This new role covers four countries: Poland, Lithuania, Latvia, and Estonia.

Santandrea brings almost 18 years of experience working within the Coca-Cola system across Mexico, Southern Europe, and Southeast Europe. He is familiar with aligning marketing, pricing, and distribution strategies to suit different consumer habits.

This appointment highlights a management shift in a region where Coca-Cola aims to integrate its business and drive operational development.

The company's stock currently trades at $86.86, with multi-year returns of 25.7% year-to-date and 77.3% over five years.