Coca-Cola Teams Up with Central Cee for New Premier League Soundtrack

Coca-Cola has partnered with London-based rapper Central Cee to release an original soundtrack for its new Premier League campaign, 'Taste Every Second'.

The song, titled 'The Team', is designed to capture the emotional journey of following a football club across a season.

'The Team' was produced by P-rallel and released under Live Yours (Columbia Records) and Coca-Cola's own real thing records label.

Javier Meza, President of Marketing & Europe CMO at The Coca-Cola Company, commented on the campaign, saying that football and music have a unique ability to bring people together.