Coca-Cola Teams Up with Central Cee for Premier League Anthem

Coca-Cola Zero Sugar has partnered with British rapper Central Cee to release an original track called 'The Team', celebrating the Premier League. The song is part of Coca-Cola's new campaign, 'Taste Every Second', which aims to capture the emotions and experiences of being a Premier League fan.

Central Cee, known for his love of football and his global influence on music and fashion, has redefined the perception of UK rap. He recently surpassed 10 billion streams on Spotify and is recognized as one of the most successful British musical exports.

'The Team' was released under Live Yours (Columbia Records) and Coca-Cola's own record label, real thing records, which was founded last year. The song captures the highs and lows of following a team, from the butterflies to the euphoria.

Central Cee said: 'I got love for football but slyly, it don't love me back.' He also stated that the crowd energy when he performs live is the closest feeling to walking out on the pitch. The song blends football-related bars with his usual style and features a new beat produced by P-rallel.

The Taste Every Second campaign includes fan moments, activations, and exclusive content, including limited-edition packs with exciting football prizes and custom collectibles available through scanning the QR code on pack.