Coca-Cola Teams Up With Central Cee For Premier League Campaign

Coca-Cola has partnered with UK rapper Central Cee to create an original track for its Premier League campaign, 'Taste Every Second'. The collaboration is part of Coca-Cola's three-year partnership with the Premier League, which runs until May 2028.

The track, titled 'The Team', captures the emotional highs and lows of following a Premier League club. Central Cee brings his connection to football culture and youth audiences to the campaign.

Speaking about the collaboration, Central Cee said, 'Football does not necessarily return the level of affection I have for the sport, while joking that he is unlikely to make a starting eleven.'

The campaign includes a two-minute film starring Central Cee, which follows fans through different stages of a Premier League season. The track will be released through Live Yours and Coca-Cola's own record label, Real Thing Records.