Coca-Cola Teams Up with Central Cee for Premier League Campaign
Coca-Cola has partnered with UK rap star Central Cee to release an original track called The Team as part of its latest Premier League campaign, Taste Every Second. The song captures the emotional rollercoaster that accompanies every season, from pre-season optimism to the agony and ecstasy of the final whistle.
The track is built around themes of unconditional support and devotion, sentiments that many football supporters would recognise. Central Cee said football may not love him back quite as much as he loves it, joking that he is unlikely to make anyone's starting eleven.
Coca-Cola has deepened its association with the Premier League under a three-year partnership that runs until May 2028. The company has increasingly sought to position itself within football culture rather than simply around it. Limited-edition packs will roll out across selected retailers from August, featuring QR codes that unlock football-themed prizes, collectibles and exclusive experiences.