Coca-Cola Teams Up with Central Cee for Premier League Campaign Soundtrack
Coca-Cola has partnered with British rapper Central Cee to create an original track for its latest Premier League campaign. The song, titled 'The team', forms part of Coca-Cola's new 'Taste every second' campaign, which aims to capture the highs and lows of following a Premier League club.
The track, produced by P-rallel, was released on streaming platforms on 18 August under Central Cee's Live Yours label, Columbia Records, and Coca-Cola's real thing records. The drinks brand launched real thing records in 2025 as part of its push deeper into music and entertainment.
The partnership taps into Central Cee's crossover influence across music, fashion, and youth culture, as well as his connection to football. Beyond the track and campaign film, Coca-Cola is extending 'Taste every second' into retail and fan activations throughout the season.