Coca-Cola Teams Up with Hard Rock for Global Music Competition

Hard Rock Cafe and Coca-Cola have launched a music competition for emerging artists called Hard Rock Rising. The contest spans 34 countries and 64 Hard Rock Cafes, giving singer-songwriters, bands, and DJs a chance to launch their careers.

The competition will unfold as a series of performances at participating Cafes, with local fan votes advancing artists round by round. The Coke Studio team will select one grand prize winner who earns a recording session, $10,000, a performance at Hard Rock Orlando, and more.

Artist submissions are open now through August 18, with live competition rounds running September 2, 9, 16, and 23. The global winner will be announced October 5.