Coca-Cola Teams Up with Premier League Stars Central Cee for 'Taste Every Second' Campaign

Coca-Cola Europacific Partners has launched its 'Taste Every Second' campaign in partnership with the English Premier League for the 2026/27 season.

The campaign aims to drive sales and engagement among consumers, particularly during matchdays. As the Official Soft Drink of the Premier League, Coca-Cola Zero Sugar is at the heart of football occasions throughout the season.

Rap star Central Cee has been roped in for the campaign, starring in a two-minute cinematic film soundtracked by his original track 'The Team', which is now available on major streaming platforms. The song was co-released under Columbia Records and Coca-Cola's real thing records.

'Taste Every Second' promises high-impact activity throughout the season, including sampling, watch parties, trophy moments, and other fan experiences, supported by social media, influencer, and out-of-home advertising.