Coca-Cola Teams with Hard Rock Cafe for Global Music Competition

Hard Rock Cafe and Coca-Cola have teamed up to launch Hard Rock Rising, a music competition for emerging artists. The contest will take place in 34 countries across 64 Hard Rock Cafes, giving singer-songwriters, bands, and DJs a chance to launch their careers.

The competition involves a series of performances at participating cafes, with local fan votes advancing artists round by round. The Coke Studio team will select one grand prize winner who will receive a recording session, $10,000, a performance at Hard Rock Orlando, and more.

Artist submissions are open now through August 18, with live competition rounds running September 2, 9, 16, and 23. The global winner will be announced on October 5.