Coca-Cola Thailand's 'The World Will Wait' Campaign Reminds People to Put Work Aside

Coca-Cola Thailand has launched two new commercials as part of its global 'The World Will Wait' campaign. The ads, created by Ogilvy Singapore and Ogilvy Thailand, aim to remind people to put work aside and enjoy mealtimes with family and friends.

The campaign celebrates the importance of being present during meals, rather than constantly checking work emails or taking calls. It follows two protagonists, a dentist and a cable guy, as they bring their work home in increasingly absurd ways.

Komkrib Chockchaikatanyu, IMX Director of Creative and Content at Coca-Cola Thailand, said: 'Today, work doesn't end when we leave the office. There's always another email, call or distraction asking for our attention.'