Coca-Cola Transforms V Campaign into Collectible Retail Experience

Coca-Cola has transformed its V campaign into an offline collectible experience for fans in the Philippines. The company has introduced a retail promotion that rewards consumers with exclusive merchandise inspired by the campaign, available at participating 7-Eleven stores.

The activation encourages consumers to purchase participating Coca-Cola and Coke Zero products in exchange for exclusive campaign merchandise. This approach allows fans to interact with the brand repeatedly through purchases, receipt collection, and merchandise redemption.

Several limited-edition items inspired by the visual identity of Coke Time Ka Muna! are available, including a Coke Time baseball cap, Coke × V postcard set, and Coke × V sticker set. These items transform the campaign into something fans can own rather than simply watch.