Coca-Cola Tries to Stun Pepjera with Zero Lemon Lime

Coca-Cola has launched Coca-Cola Zero Lemon Lime in South Korea to challenge Pepsi's dominance in the lime-flavored zero cola market. The new drink is priced at 2,200 won and pairs the crispness of Coca-Cola Zero with the fresh flavors of lemon and lime.

The move comes after Pepsi introduced Pepsi Zero Sugar Lime in 2021, which has become one of Pepsi's signature product lines in South Korea. According to reviews from The Seoul Economic Daily's consumer industry desk, the taste of Coca-Cola Zero Lemon Lime is clean, sweet, and refreshing, making it a strong competitor to Pepsi.

Not all reviewers were impressed with Coca-Cola Zero Lemon Lime, however. Old-School Palate found the taste to be flat and lacking in distinct lime flavor, while Scrooge Palate preferred the sweeter taste of Pepsi Zero Sugar Lime.