Coca-Cola Unveils Unified Global Brand Identity

The Coca-Cola Company has rolled out a new global visual identity system to strengthen brand consistency across packaging, retail environments, and digital channels.

The updated identity is designed to create a more consistent brand presence across every consumer touchpoint, from packaging and retail environments to equipment and digital experiences.

The company said the refresh is built around the principle of ensuring every Coca-Cola execution is instantly recognisable, while creating a scalable visual system to support future brand growth.

The new visual identity reinforces several of Coca-Cola's established brand assets, including its red and white colour palette, Dynamic Ribbon, Arden Square, and Spencerian script. Coca-Cola Zero Sugar will also receive an updated design that draws more closely on the core Coca-Cola brand identity while maintaining its own distinct visual elements.

A new immersive Brand Center and a suite of technology-enabled Design Intelligence tools have been introduced alongside the visual refresh, to support internal design and marketing teams as well as agency partners in improving governance, creative execution, and brand consistency across global markets.