Coca-Cola Zero Sugar Kicks Off Premier League Partnership with Music-Meets-Football Celebration

Coca-Cola Zero Sugar partnered with the Premier League for its second season as official soft drink partner, promoting football culture through the 'Taste Every Second' campaign. The brand hosted a music-meets-football celebration in central London, where fans could watch a 3v3 tournament between grassroots and fan teams. Central Cee performed at the event, debuting his single 'The Team', produced by P-rallel.

The Kit Lab allowed guests to customize their own Coke Zero jerseys, while penalty shoot challenges were held before the games began. Former athletes David James and Ledley King provided commentary for the tournament's knock-out rounds, which featured teams from Football Beyond Borders, This Fan Girl, and Bloomsbury Football among others.

Cole Palmer attended the event, soaking up the action on the pitch as the Chelsea midfielder joined in with fans. In the end, Live Yours FC, handpicked by Central Cee, emerged victorious, lifting the bespoke trophy alongside the rapper and Cole Palmer.