Coca-Cola's Football Campaign Heats Up With New Team Packaging
Coca-Cola is launching its 'Fan Work Is Thirsty Work' campaign for the second time, building on last year's success. The company partnered with several National Collegiate Athletic Association teams in 2025 and is now teaming up with 12 college football teams and 13 professional football teams to debut limited-edition packaging in select markets.
The special promotional packaging will feature a code for fans to scan, giving them the chance to win prizes such as game day tickets, merchandise, and gift cards. New prizes will be dropped every Friday.
Coca-Cola's road trip is also getting an upgrade this year, with stops at 74 school campuses and professional tailgates planned for the fall. The stops will include free Coca-Cola sodas and 'locally inspired fan experiences'.